Great Lakes Web Engineering · Est. 2026
When a buyer asks an AI answer engine for a firm in your specialty and your city, AI names someone. We engineer the website that makes sure it’s yours — and we publish the method we’re measured against.
No. 01
Three years ago, a buyer searching for a law firm, a CPA practice, an MSP, a financial advisor, a veterinary hospital, or a specialty medical clinic in their city opened Google and clicked through results. Today, an increasing share of them open ChatGPT, Perplexity, Gemini, Claude, or Google’s AI Overviews and ask. The AI gives them a short list. Often by name.
If AI cannot identify your firm clearly — what you do, where you operate, who works there, what makes you different — it names a competitor. The deals don't show up in your pipeline as lost. They don't show up at all.
No. 02
When a buyer in your specialty and your city asks an AI assistant for a firm, the answer is yours — by name, with your URL — instead of the competitor whose site is currently being recommended in your place.
The work itself: we rebuild your site on a fast, modern foundation and connect the pieces — services, locations, practitioners — so AI engines read your firm as one consistent business across every page. After launch, we keep watching, and tell you in measurable terms when AI starts naming you in answers.
Every engagement produces verified work: documented findings, staged fixes with sign-off, post-launch validation, ongoing citation monitoring. Nothing in the process relies on “it looks good” as the final answer.
No. 03 · Proof
Every Battery run resolves to a Signal Score — one number from 0 to 100. Above 90, your firm is being cited consistently. Below 60, deals are going to your competitors before you knew the deal existed. The output below is the actual public-tier readout for our principal's MSP.
| Pillar | Status | Checks |
|---|---|---|
| Speed | — | Speed |
| Security | warn | Surface · Header |
| Structure | pass | Meta · Hierarchy · Route |
| Semantics | pass | Schema · Graph · Entity |
| Stewardship | pass | Crawler · Index |
Speed shows — on the public tier; PageSpeed Insights and Citation Check are paid-tier only.
Signal Score
94/100
Battery checks
12
Each named, each falsifiable
Pillars
5
Speed · Security · Structure · Semantics · Stewardship
Outcomes promised
0
We measure them. We do not sell them.
No. 04 · The Method
Most firms treat their methodology as proprietary. We treat ours as the contract. The full specification is published — read it, run it on your own site, or hand it to a competing vendor for evaluation.
Pages load fast. The site stays out of the user’s way.
Minimal attack surface. Compliance reviewers find what they expect.
Pages organized so humans, search engines, and AI all read the same outline.
Services, locations, and people declared as one connected firm — not twenty disconnected pages.
Crawlers reach your site. Indexes know it exists. AI is naming you. Verified monthly.
No. 05 · The Hardest Part
Most websites read to AI as a stack of unrelated pages. The Services page describes services. The About page describes the firm. Practitioner bios describe people. None of them link to each other in ways AI can use. The result: AI sees fragments, gets uncertain, and recommends a competitor whose site reads as one firm.
We engineer the connected version: services that reference your firm, practitioners that reference your services, locations that reference your firm — all wired so AI reads your site as one business with confidence. It is the single hardest thing we ship. It is also the thing that moves citation rate the most.
No. 06 · Engagement
Sized for professional services firms with 20–200 people, an existing website losing ground in AI answers, and a budget commensurate with the engineering depth required.
You get the real reason your site isn’t being recommended by AI, with evidence. If you hire us to rebuild, the fee credits in full.
You get a site engineered so AI engines name your firm when buyers in your specialty are searching for one.
Thirty days after launch, we watch the site settle in and fix anything that doesn’t. Launch is the start of being cited, not the finish line.
We keep the site working for you, month after month. Three tiers depending on how much help you want.
Every quarter, we re-run everything against your site and your competitors. You see who’s being cited more — them or you.
No. 07 · What we don’t do
We refer these out, politely. Saying no to everything below is what lets us be specific about what we do.
A verifiable next step
Send the URL. We’ll read what AI engines see, what the schema looks like, and which competitors are being recommended for the queries you should be winning. The Signal Audit produces a falsifiable report; if you proceed to a Signal Build within sixty days, the audit fee credits in full.