| Pillar | Status | Checks |
|---|---|---|
| Speed | pass | Speed |
| Security | pass | Surface · Header |
| Structure | pass | Meta · Hierarchy · Route |
| Semantics | pass | Schema · Graph · Entity |
| Stewardship | warn | Crawler · Index · Citation |
Signal Score
87/100
Great Lakes Web Engineering · Est. 2026
We engineer websites that get cited — by Google, by AI, and by the buyers our clients are trying to reach.
When a buyer asks an AI answer engine for a firm in your specialty and your city, AI names someone. We engineer the website that makes sure it’s yours — and we publish the method we’re measured against.
No. 01
Your buyers are asking AI before they call you.
Three years ago, a buyer searching for a law firm, a CPA practice, an MSP, a financial advisor, a veterinary hospital, or a specialty medical clinic in their city opened Google and clicked through results. Today, an increasing share of them open ChatGPT, Perplexity, Claude, Gemini, or Google’s AI Overviews and ask. The AI gives them a short list. Often by name.
If AI cannot identify your firm clearly — what you do, where you operate, who works there, what makes you different — it names a competitor. The reasons are technical, specific, and almost no agency is fixing them.
No. 02
What this firm does
We rebuild your site on a fast, modern foundation, then connect the pieces — services, locations, practitioners — so AI engines read your firm as one consistent business across every page. After launch, we keep watching, and tell you in measurable terms when AI starts naming you in answers.
Every engagement produces verified work: documented audit findings, staged fixes with sign-off, post-launch validation, and ongoing citation monitoring. Nothing in the process relies on “it looks good” as the final answer.
No. 03 · Proof
One number. Same scale on every site we touch.
Every Battery run resolves to a Signal Score — a single 0–100 number summarizing what we measure. It appears on the audit, on every monthly report, and on every quarterly review. The output below is what an audit-tier readout looks like.
Battery checks
12
Each named, each falsifiable
Pillars
5
Speed · Security · Structure · Semantics · Stewardship
Outcomes promised
0
We measure them. We do not sell them.
No. 04 · The Method
Five pillars. Twelve checks. One published spec.
Most firms treat their methodology as proprietary. We treat ours as the contract. The full specification is published — read it, run it on your own site, or hand it to a competing vendor for evaluation.
01
Speed
Pages load fast. The site stays out of the user’s way.
02
Security
Minimal attack surface. Compliance reviewers find what they expect.
03
Structure
Pages organized so humans, search engines, and AI all read the same outline.
04
Semantics
Services, locations, and people declared as one connected firm — not twenty disconnected pages.
05
Stewardship
Crawlers reach your site. Indexes know it exists. AI is naming you. Verified monthly.
No. 05 · The Hardest Part
We make your firm read to AI as one connected business.
Most websites read to AI as a stack of unrelated pages. The Services page describes services. The About page describes the firm. Practitioner bios describe people. None of them link to each other in ways AI can use. The result: AI sees fragments, gets uncertain, and recommends a competitor whose site reads as one firm.
We engineer the connected version: services that reference your firm, practitioners that reference your services, locations that reference your firm — all wired so AI reads your site as one business with confidence. It is the single hardest thing we ship. It is also the thing that moves citation rate the most.
No. 06 · Engagement
Five phases at a known price. No hourly. No bespoke scope.
Sized for professional services firms with 20–200 people, an existing website losing ground in AI answers, and a budget commensurate with the engineering depth required.
Signal Audit
Paid diagnostic. Twelve-check baseline. Findings, evidence, priority roadmap.
Signal Build
Migration onto a fast, AI-readable foundation. The engineering engagement.
Signal Ignition
Thirty-day post-launch validation loop. Daily Battery, indexing ramp.
Signal Steward
Monthly monitoring, content, and schema upkeep. Three tiers.
Signal Review
Quarterly full-system audit with competitive citation expansion.
No. 07 · What we don’t do
Each of these is a different engineering problem with a different buyer.
We refer these out, politely. Saying no to everything below is what lets us be specific about what we do.
- E-commerce
- Nonprofits
- Content publishers and media sites
- SaaS companies
- Real estate brokerages
- Restaurants and hospitality
- Single-location retail
- Solo practitioners in any vertical
A verifiable next step
Ask us what your site looks like to ChatGPT.
Send the URL. We’ll read what AI engines see, what the schema looks like, and which competitors are being recommended for the queries you should be winning. The Signal Audit produces a falsifiable report; if you proceed to a Signal Build within sixty days, the audit fee credits in full.